Masawa Statistics

An extensive collection of resources and facts about mental health, impact investing, and Nurture Capital.


The current state of global mental health

Who is affected?

In short, everyone.

1 billion+

People globally live with a mental health condition.

WHO, 2025

1 in 8 people

Globally have a mental disorder in any given year.

WHO / IHME, 2022

280 million+

People suffer from depression globally. Women are nearly twice as likely to be affected.

WHO, 2024

359 million

People had an anxiety disorder in 2021. Only 1 in 4 receive any treatment.

WHO, 2023

1 in 5 adults

In OECD/EU countries experience mild-to-moderate depressive symptoms.

OECD Health at a Glance, 2025

50%

Of mental health problems are established by age 14. Peak onset is 14.5 years.

Lancet Psychiatry, 2022

1 in 7 adolescents

Aged 10-19 experience a mental health condition.

WHO, 2024

25% increase

In prevalence of anxiety and depression worldwide in the first year of COVID-19.

WHO, 2022

Loneliness

1 in 4 people

Globally experience loneliness. Loneliness accounts for approximately 871,000 deaths per year.

WHO Commission on Social Connection, 2025

20% of employees

Worldwide felt lonely "a lot of the previous day." 25% among remote workers.

Gallup, 2024

Treatment gaps

All over the world, the difference between who needs care and who receives it remains vast.

75%+

Of people needing mental health treatment in low- and middle-income countries receive none.

WHO Mental Health Atlas, 2024

91%

Of people with depression worldwide cannot access care.

WHO Mental Health Atlas, 2024

50%

Of major depressions in Europe go untreated.

OECD, 2018

8x longer waits

People in the UK are 8x more likely to wait over 18 months for mental health treatment than physical health.

Rethink Mental Illness, 2025

13 per 100,000

Global median of mental health workers. In low-income countries: just 1.4 per 100,000.

WHO Mental Health Atlas, 2024

Economic impact

$16 trillion

Projected cumulative cost of mental illness to the global economy by 2030.

Lancet Commission, 2018

12 billion days

Lost every year to depression and anxiety, at a cost of $1 trillion/year in lost productivity.

WHO / ILO, 2022

€600 billion

Annual cost of mental illness in the EU — 4% of GDP.

OECD / EU, 2018

$10 trillion

Cost of low employee engagement to the global economy annually — 9% of GDP.

Gallup, 2026

The funding gap

2%

Median government spending on mental health as a share of total health budgets — unchanged since 2017.

WHO Mental Health Atlas, 2024

$0.04 vs $65

Per-person mental health spending in low-income vs high-income countries. A 1,600x gap.

WHO Mental Health Atlas, 2024

Never exceeded 1%

Development assistance for mental health has never exceeded 1% of global development assistance for health.

United for Global Mental Health, 2023

26.2 million cases

Could be prevented across OECD countries (2025-2050) by implementing four key preventive interventions.

OECD, 2025


Business and investment opportunities in mental health

Market size and startup activity

$256 billion

Projected global mental wellness market by 2030 (7.5% CAGR).

Arizton, 2025

$2.7 billion

Invested in digital mental health in 2024 across 184 deals (38% YoY increase). Mental health = 12% of global digital health funding.

Galen Growth, 2025

$1.7 billion

AI in mental health market (2025), growing at 32.1% CAGR.

Market.us, 2025

56% gap

Europe's mental health investment gap compared to the US — a massive opportunity for dedicated capital.

Masawa Research

Can impact and market-rate returns coexist?

The evidence clearly suggests so.

$1.57 trillion

Impact investing assets under management worldwide, managed by 3,900+ organizations. 21% CAGR since 2019.

GIIN, 2024

94%

Of impact investors report financial performance meeting or exceeding expectations.

GIIN, 2024

12.5% vs 9.2%

Sustainable funds returned 12.5% median returns in H1 2025, vs 9.2% for traditional funds — the strongest outperformance since tracking began.

Morgan Stanley, 2025


Nurture Capital by Masawa. Why?

Culture and leadership drive financial performance

3x shareholder returns

Top quartile companies in McKinsey's Organizational Health Index deliver roughly three times the returns to shareholders as bottom quartile.

McKinsey OHI

£5 return per £1

Employers obtain a £5 return for every £1 invested in mental health support. Up to £6.30 for culture-change interventions.

Deloitte UK, 2024

23% more profitable

Companies with engaged employees see a 23% increase in profitability.

Gallup, 2024

70%

Of the variance in team engagement is explained by the quality of the manager.

Gallup, 2024

20%

Global employee engagement fell to just 20% in 2025 — the sharpest drop since COVID-19 lockdowns.

Gallup, 2026

Workplace mental health

£51-56 billion/year

Cost of poor mental health to UK employers. Nearly 40% of total turnover costs are now attributable to mental health.

Deloitte UK, 2024

2x less burnout

Employees at companies that support mental health are twice as likely to report no burnout or depression.

Mind Share Partners, 2025

97%

Of employers now offer mental health support. Mental health is the #1 wellness investment priority for the 6th consecutive year.

Wellable, 2025

Why startups fail

65%

Of startup failures stem from co-founder and team dynamics, not product or market failures. Based on analysis of nearly 10,000 founders.

Wasserman, The Founder's Dilemmas, Princeton, 2012

~57% annual churn

Startup employee attrition is triple the US average. Replacing a leadership hire costs up to 400% of annual salary.

Carta, 2024

Founder mental health

72%

Of entrepreneurs report at least one mental health condition in their lifetime, compared to 48% in the general population.

Freeman et al., Small Business Economics, 2019

2x depression

30% of entrepreneurs report depression (vs 15% general population). 29% have ADHD (vs 5%). 11% bipolar (vs 1%).

Freeman et al., Small Business Economics, 2019

54% burnout

Of founders experienced burnout in the past year. 39% experienced depression. Only 23% seek professional support.

Sifted, 2025

Two-thirds

Of founders have considered leaving their startup.

Sifted, 2025

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